Many people can’t manage without their hit of caffeine in the morning. A coffee is part of their daily ritual, wethere it be a quick instant coffee or a nice brew from their favourite cafe. The active ingredient in coffee that gives it the stimulating effect is caffeine, a central nervous system stimulant. Another effect of caffiene is a diuretic effect, which means your body excretes more water.
Coffee is the worlds most consumed psychoactive and legal drug, which makes it a good business. Coffee shop franchising is popular as people are looking for a business that is fairly recession proof. It’s one of the few luxuries, and sometimes a necassaity that people aren’t willing to give up.